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Yeah. We know. To get to great ideas, you have to create a culture that values them.

But you can have the best culture in the world and your people aren’t going to spontaneously combust into fireballs of Da Vinci-level inspiration. You’ve got to work at it.

And, frankly, much of that work isn’t terribly difficult, although some of it is counterintuitive. If you’re ready to harness the power of great ideas in your organization, try these tips.

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